Watch the official music video for Selena Gomez - Fetish (feat. Gucci Mane), featured in our YouTube New Music and Old Videos collection.
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Introduction
"Fetish" was released on July 13, 2017, as a standalone single featuring Gucci Mane. It later appeared as a bonus track on international and Target editions of Rare. The song followed the success of "Bad Liar" and further showcased Selena Gomez's artistic evolution into alternative pop and R&B.
Musical Composition and Sound
The track blends alternative R&B, trap-pop, and alternative pop with minimalist production from Jonas Jeberg and The Futuristics. Its atmospheric beat and restrained vocal delivery received widespread praise from critics.
Lyrical Themes and Message
The lyrics explore desire, attraction, and emotional obsession, presenting an intimate and understated perspective rather than relying on conventional pop structures. Gucci Mane contributes a guest verse that complements the song's mood.
Music Video Analysis
Directed by Petra Collins, the surreal music video features symbolic imagery and unconventional visual storytelling. Rather than emphasizing glamour, it explores emotional tension and vulnerability through dreamlike scenes that became widely discussed after its release.
Commercial Success
"Fetish" reached the Top 30 of the Billboard Hot 100, charted in numerous countries worldwide, and earned Platinum certification in the United States while receiving strong critical acclaim.
Production Highlights
Written by Selena Gomez alongside Gucci Mane, Chloe Angelides, Brett McLaughlin, Gino Barletta, Alex Schwartz, Joe Khajadourian, and Jonas Jeberg, the song's stripped-back production represented one of Gomez's most adventurous musical releases.
Why "Fetish" Stands Out
Its understated production, hypnotic melody, and artistic visuals distinguished it from mainstream pop releases in 2017, with many critics considering it among Selena Gomez's strongest creative works.
Cultural Impact
"Fetish" remains a fan favorite and is frequently highlighted as one of the defining songs from Selena Gomez's acclaimed 2017 "droplet" era alongside "Bad Liar" and "Wolves."
Final Thoughts
With its moody production, memorable collaboration with Gucci Mane, and visually distinctive music video, "Fetish" remains one of Selena Gomez's most experimental and critically respected singles.
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