Watch the official music video for Ellie Goulding & Juice WRLD - Hate Me, featured in our YouTube New Music and Old Videos collection.
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Introduction
“Hate Me” is a collaboration between Ellie Goulding and Juice WRLD, released on June 26, 2019 as a standalone single before appearing on Ellie Goulding's fourth studio album Brightest Blue. The song blends modern pop with melodic hip-hop and became one of the year's most successful crossover collaborations.
Musical Composition and Sound
The track combines dark pop melodies, trap-inspired percussion, atmospheric synths, and Juice WRLD's melodic rap style. Production from Jason Evigan and The Monsters & Strangerz gives the song a polished contemporary sound.
Lyrical Themes and Message
The lyrics explore the emotional aftermath of a failed relationship, focusing on resentment, denial, and lingering feelings between former partners. Ellie Goulding's chorus contrasts with Juice WRLD's introspective verse about heartbreak and personal struggles.
Music Video Analysis
Directed by Saam Farahmand, the visually creative music video features surreal imagery, cinematic effects, and stylish visuals that match the song's dark emotional atmosphere. It premiered on July 17, 2019.
Commercial Success
Following its release, the song charted internationally and later experienced a major resurgence through TikTok, allowing it to re-enter the Billboard Hot 100 and eventually peak at No. 56 in the United States.
Production Highlights
The collaboration showcases Ellie Goulding's airy vocals alongside Juice WRLD's emotional delivery, creating a balanced blend of pop and hip-hop with memorable hooks and modern production.
Why “Hate Me” Stands Out
The unexpected pairing of Ellie Goulding and Juice WRLD created a fresh crossover hit that appealed to both pop and hip-hop audiences, becoming one of the standout collaborations of 2019.
Cultural Impact
Years after its release, "Hate Me" gained renewed popularity on social media platforms, introducing the song to a new generation of listeners while remaining one of Juice WRLD's notable collaborations outside his own albums.
Final Thoughts
With its infectious chorus, emotional lyrics, polished production, and memorable collaboration, “Hate Me” remains one of the defining pop-rap crossover hits of the late 2010s.
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